First, they enjoyed a cup of delicious and healthy Italian frozen yogurt.
Second, they were personally served by TV host and animal advocate Reema Changco.
And Third, their purchase supported the Philippine Animal Welfare Society (PAWS).
Eric Chao, THE WHITE HAT marketing manager explained that they got the idea from an episode of “The Apprentice” wherein a group tasked to raise funds for charity invited a celebrity to help sell the product.
“We’re proud to say that Reema sold 216 cups of frozen yogurt and THE WHITE HAT will donate half of the day’s sales to PAWS.“, said Eric.
“I’m happy to be given the opportunity to give back to the community. It just took a few hours of my time yet we were able to raise funds for the PAWS Shelter as well as promoted pet adoption in the mall.”
PAWS brought along 3 shelter kittens and shelter dog, Gary, who were all up for adoption. Suffice to say, they were a big hit with the customers. By the end of the day, Gary, who was initially shy and often hid under the table, was already going up to people to be petted.”
PAWS Director Rich Ilustre was very happy with the turn out.“ He explains, “Our facility is solely dependent on donations and fund raising activities such as this to keep it running so we thank THE WHITE HAT and Reema for their generosity.”