"See Beauty Beyond Breed"
Campaign with Heart Evangelista and
We're happy to have actors Heart Evangelista and Jericho Rosales as spokespersons for the Philippine Native Dog (a.k.a. mongrels, mutts, "askals" - a term which we hope will soon evolve into "aspins" or "Asong Pinoys").
PAWS thanks Genesis, Penshoppe, JWT, photographer Wesley Villarica and stylist Frederick Sy of Parallax Studios for helping us with this campaign.
The campaign aims to uplift the image of native dogs, popularize the term "aspins" instead of "askals" and to encourage people to consider adopting native dogs and cats from the PAWS shelter.
The "See Beauty Beyond Breed" Campaign is dedicated to all native cats and dogs, as well as their rescuers -- those who have at one time or the other rescued an animal from the street, adopted from pounds or animal shelters, and those who have lent support to PAWS and other local animal welfare groups in fundraising drives and signature campaigns to help us continue with our work of saving animals from cruelty.
Our "See Beauty Beyond Breed" (SBBB) Campaign posters featuring Heart and Echo with PAWS' shelter dogs Brian and Chris will be seen in 111 Penshoppe store windows nationwide starting September 10, 2007.
Aside from the posters, we will also have PAWS donation cans and a video of the photo shoot in Penshoppe stores.
Below are the higher resolution copies of the posters. Please feel free to disseminate to your friends or post in your blogs or websites. As PAWS is volunteer-based, we depend on YOU to help us spread the word :)
GMA 7 "BEINTE KWATRO ORAS" News Feature of the Heart-Echo photo shoot for PAWS aired last August 14, 2007
Ana Kalaw's article entitled "Askal is Out, Aspin is In" which came out in the Philippine Star last August 18, 2007
PEP (Philippine Entertainment Portal) website article entitled "Jericho Rosales and Heart Evangelista support 'See Beauty Beyond Breed' campaign" posted September 29, 2007
For video link, click on the image below.
As a result of this campaign, the shelter dog named Brian, shown with Heart in the ads, has been adopted :)