First, they enjoyed a cup of delicious and healthy Italian frozen yogurt.
Second, they were personally served by TV host and animal advocate Reema Changco.
And Third, their purchase supported the Philippine Animal Welfare Society (PAWS).
Eric Chao, THE WHITE HAT marketing manager explained that they got the idea from an episode of “The Apprentice” wherein a group tasked to raise funds for charity invited a celebrity to help sell the product.
“We’re proud to say that Reema sold 216 cups of frozen yogurt and THE WHITE HAT will donate half of the day’s sales to PAWS.“, said Eric.